What Happened When We Restructured These Sites
A curious thing about semantic core work: the results often show up in places you
weren't watching. Here are a few projects where clustering and intent mapping
changed what happened next, and a few things we're still trying to understand about
why.
Selected Client Projects
Two projects that show how clustering by search intent, rather than by keyword volume alone,
tends to reshape organic growth over time.
Rebuilding Categories Around Intent
A mid-sized online retailer had category pages built around product type, not how people actually searched. We remapped the semantic core around buyer intent, merging thin pages and splitting overloaded ones. Traffic to category pages grew steadily over several months, though we're still watching how seasonal shifts interact with the new structure.
Turning A Blog Into A Topic Map
A regional service provider had years of blog posts with no clear structure connecting them. We clustered existing content into topic groups, identified gaps, and built a priority map for new articles. Search visibility improved across several clusters, though a few older posts still resist reclassification and remain an open question for us.
N
Naledi Khumalo
Marketing Manager
Retail
Structure that finally clicked
A Few Numbers From Along The Way
We're a young company, so we'd rather share modest, honest figures than inflate them. These reflect where we are right now, still growing project by project.
20+
35+
semantic core and clustering projects delivered since we started this work
3
years spent refining our approach to keyword research and topical mapping
8
specialists currently working across research, clustering, and strategy roles